Who are we? – good question.

About Us

We’re a team of people with different career backgrounds but with one thing in common – we love cycling!

We have combined our expertise and experiences from the worlds of Cycling Retail, Event Hospitality and Corporate Event Management to create the perfect team for delivering outstanding Sportives, Charity Rides, Group Ride-Outs and Corporate Cycling Days.

Our portfolio of Classic Sportives raises much needed funds for our Sportive Charity Partners while giving riders a great day out in the saddle.

Our experience in organising Corporate Events and overseas cycling trips makes us your go to choice when you next want host a cycling event.

Rider KM's Cycled
£ Raised for Charities
Event's Delivered
Past Sportive Riders
get to know us

Our Expert Cycling Events Team

Paul Haley

Paul Haley

Sportive Event Delivery

Paul’s background is event management in the conference and events business. He joined Flamme Rouge in March 2022 and brings his expertise to cycling events and sportives. In between working on the sportives Paul is always out on his bike – he loves the flats, Belgium beers and double espressos – hates hills and punctures.

Phrase most often heard from Paul
“Steve – can you change this tyre for me
I can’t get the dam thing off?”

Mark Brewer

The Boss

Mark’s been involved in cycling for over two decades on the retail side of the industry. He launched the Cyclery Bike Shop and café on Westerham Green which became a firm favourite amongst local cycling clubs and cyclists as well as launching Westerham Cycling Club where he is club chairman. In 2018 Mark set up the Velo Barn which quickly established itself as popular café stop for cyclists riding along Pilgrims Way as well as gaining a well deserved reputation for great bike servicing. Mark is responsible for sportive course technical requirements and compliance.

Phrase most often heard from Mark
“Not another form to fill in please!”

Steve Smith

Steve Smith

Head Tech & Mechanics

Steve is our tech guy and lead mechanic. He’s been a mechanic for over ten years and is an avid road biker – he’s like a whippet up those long steep climbs always chasing Strava segments. Steve has been known to step over to the dark side occasionally and has admitted he likes gravel! Day to day Steve runs the bike servicing at the Velo Barn near Westerham. He’s also a cracking barista and can explain in great detail (bore you with) the intricacies of how to make the perfect coffee.

Phrase most often heard from Steve
“it’s all down to the coffee bean”

The Hell of the Ashdown
The Hell of the Ashdown

01 The Biggest Sportive in Kent

The Hell of the Ashdown or HOTA as it’s more commonly known, is the season opener for the UK market. Traditionally taking place the last Sunday in February the Sportive sees over 1500 riders test their winter legs against the weather and The Hills of Kent and West Sussex, including the dreaded ‘Wall’ aka Kids Hill in Ashdown Forest. Formerly run by Catford CC, in 2022 Westerham CC and Flamme Rouge Events became the joint sportive organisers with Chartwell Cancer Trust the event’s charity partner.
See the event
The Wolfe of Westerham
The Wolfe of Westerham

02 The Wolfe of Westerham

Now in its 5th year the Wolfe of Westerham is an epic summer day’s ride out around Kent and the Surrey borders taking place in early July. The event HQ and riders start/ finish location is Westerham Brewery. Riders take on either the punchy short route of 40 miles or the longer route of 72 miles – both routes take cyclists up the feared Yorks Hill – there’s no embarrassment in walking up Yorks we’ve all done it! When riders get back to the brewery there’s a free pint to gulp down and reflect on a great day’s work.
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The Circuit of Kent
The Circuit of Kent

03 The Countryside Ride

The CofK is one of the UK’s longest running Cyclo Sportives – first taking place in 1997 – and now after an absence of several years, Flamme Rouge Events is delighted to resurrect the event and to be the new sportive organiser with Macmillan Cancer Support as our Charity Event partner. Setting off from Sevenoaks Prep School, riders soon find themselves cycling through some of Kent’s finest countryside riding past oast houses, orchards, barley and hop fields.
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Shut Up Legs Charity Ride
Shut Up Legs Charity Ride

04 Ride with a legend

Now in its 10th year, Jens Voigt returns to lead the ``Shut Up Legs`` ride in aid of the Epilepsy Society. Conceived by Stuart Grace and Jens, the event takes place in the the New Forest. We delighted to be taking over the event organisation for this amazing fund raiser. For 2022 we’ll also be featuring an opportunity to ride with Jens in Richmond Park as well as the New Forest in order to raise additional funds for the Epilepsy Society. Taking place late Sept check the website to ride with Jens ‘Shut up Legs’ Voigt!
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The Outsider
The Outsider

05 The Outsider

Created by Brixton Brewery and the naughty child of the cycling world cycle kit designer Paria, the Outsider is a 100km sportive from the brewery down out to Kent. Flamme Rouge Events is responsible for the event logistics, route creation, technical advice, risk assessment, feed stations and mechanical support to the sportive. Proceeds raised from the event go to ‘upcycleLDN’ a Brixton based organisation that provides refurbished bikes for young people from ethnic minority groups.
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Brasted Hill Climb
Brasted Hill Climb

06 Pain going uphill!

Mention the word Brasted to local cyclists and you see them visibly shudder. Brasted Hill was used for the inaugural 1931 National Hill Climb and in 2022 local club Westerham CC is paying homage with Brasted as its hill of choice for its Annual Hill Club Climb Competition. Flamme Rouge Events are taking care of Event Logistics; Liaising with the Local Council and Road Authorities; Full Risk Assessment and providing on the day staffing to help with Event Registration, Parking and Mechanical Support.
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  • 01
    The Hell of the Ashdown
  • 02
    The Wolfe of Westerham
  • 03
    The Circuit of Kent
  • 04
    Shut Up Legs Charity Ride
  • 05
    The Outsider
  • 06
    Brasted Hill Climb
what else?

Corporate Events

We have the expertise and experience to deliver your corporate cycling event.

Let us manage the entire process:

Contact Riders
Handling Client Invitations
and RSVP’s
Start / Finish
Sourcing and liaising with the venue start/ finish HQ and accommodation
Ride Routes
Devising the ride, providing GPX files and if required signing the ride route
Group Leaders
Providing Ride Group leaders to accompany your clients on the day
Mech Support
Full Mobile and Expert
Mechanical Support
Support Cars
Team Support Car(s)
on hand to Assist Riders
Feed Stations
Generously stocked Feed
and Water Station Stops
Event Promotion
All Graphics and Website
for the event

…and of course that all important post ride recovery feed and drink – a few post ride beers and recovery treats to replenish your guests after an exceptional shift on the saddle.

The one thing we can’t guarantee is the weather. But come rain or shine we promise you an amazing day for your clients/ team – every step organised by Flamme Rouge Events.

Email us to find out how we can help deliver your next corporate cycle event.

Don't just take our word for it

Rider Testimonials

I just wanted to commend you on putting on such a good event. It was very well organised and the feed stops were just next level. I wish I was there just to eat! The signage was excellent too.
Thank you to you and all the organisers for a great day in the sunshine yesterday. It was well organised and marshalled, a cracking route with scenic views and sufficient bite in the profile to make it hurt a bit! The beer and frittes at the end were also extremely welcome! Looking forward to next year already.
Let me congratulate you on a really wonderful event, the course was spectacular, some of those winding roads were amazing and the combination of hills exhausting even to a seasoned 62 year old climber like me.
Top marks for an awesome day, all your sweat, toil, attention to detail, dealing with daft questions, swapping entries, ample loos, music, razzmatazz, crossbar stickers, Brian Smith etc - top class sportive!
Basing the start at the brewery was a great idea as lots of space for riders to relax after the ride and a pint of beer for finishing was a fantastic bonus after a hard morning in the saddle. A massive thank you to yourself as well as everyone else involved in organising and getting it to run so smoothly on the day. This is an event I can’t wait to enter again, well done all.
Huge thanks for all your efforts to make the event yesterday such a success. I’ve never taken part in an event like it before, so it was all new to me. The signage, support and overall vibe of the event was fantastic. Next time, I hope to make a better time – this year it was about surviving!
I have done lots of sportives in the UK as well as abroad, and I must say with regard to the variety of food at the feed stations, you excelled yourself. I am not a vegetarian myself but it was nice to see a range of vegan friendly foods for those that are, and also the option of hot food at the second feed stop was very welcome.
Need to get in touch?

Contact Us

Flamme Rouge Events Ltd,
Unit 1, Betsoms Barn,
Pilgrims Way,
Kent, TN16 2DS
01959 546159